Austin, Texas was the place to be on the closing night of SXSW last night! That’s because Samsung brought out legendary music icon Prince to their epic Sound Stage. To make things even sweeter, it was His Purple Majesty’s first time performing at the festival. His set, together with Tribe, lasted about four hours.
A Tribe Called Quest kicked things off when all original members of the Queens, NY rap group took to the stage and performed their classics in front of an audience who had lined up for hours prior to hear old-school favorites like “Can I Kick It”, “Check The Rhyme” and “Bonita Applebum.” Afterwards, Prince entered the stage with a 22 piece brass band and killed it. His set was about three hours long, and included multiple costume changes. Fans were treated to a souful rendition of “Purple Rain”, “1999″, a cover of Michael Jackson’s “Don’t Stop Til You Get Enough”, and other classics in front of the largest LCD display in SXSW’ history. Nick Cannon, Solange Knowles, Dennis Quaid, Jesse Williams, Talib Kweli, Jim James, Mayer Hawthorne, Isaiah Washington and more saw what went down last night.
The bulk of the audience were Samsung Galaxy owners who unlocked all 11 rewards in Samsung’s TecTiles scattered throughout Austin for NFC-enabled Samsung Galaxy phones. In addition, the Samsung Galaxy Experience was a hotspot throughout the festival, showcasing the latest Samsung Galaxy products and their features through interactive experiences. Free battery swaps for Galaxy owners was another way Samsung said thanks to their customers.
Galaxy owners who were running low on power tweeted #PowerOn to @SamsungMobileUS for a delivery of a brand new, fully charged battery.
How you like them apples?